WHAS11- Local Relevance

WHAS11's story:  What to wear to Breeders' Cup?

A video on "What to wear to the Breeders' Cup" was featured on WHAS11's website under the "seen-on-TV" category. As we all know, the horse industry makes up a lot of Louisville's economy. In the video, a twenty-three year old woman, Kate McCillon, is recorded talking about her business of making custom hats for special events including the Breeders' Cup. It is important to spotlight local, small businesses, especially young people following their dreams. But, as the title suggests, the story was about Breeders' Cup fashion. The questions focused less on McCillon, and showcasing her talent, and more on on what to wear. WHAS11 is meant to inform Kentuckiana on important events and news. I feel as if WHAS11 is trading in newsworthiness for local relevance. Many local news stations flood their websites and channels with news on the Derby or sports under the veil of the stories being local. Quality journalism means that stories well rounded and showcase all of the yardsticks of journalism, not just swapping one out for the other.



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